(USA) Hispanics and Identity

• (Pew Research Center) When it comes to describing their identity, most Hispanics prefer their family’s country of origin over pan-ethnic terms. Half (51%) say that most often they use their family’s country of origin to describe their identity. That includes such terms as “Mexican” or “Cuban” or “Dominican,” for example. Just one-quarter (24%) say they use the terms “Hispanic” or “Latino” to most often to describe their identity. And 21% say they use the term “American” most often.
• “Hispanic” or “Latino”? Most don’t care—but among those who do, “Hispanic” is preferred. Half (51%) say they have no preference for either term. When a preference is expressed, “Hispanic” is preferred over “Latino” by more than a two-to-one margin—33% versus 14%.
• Most Hispanics do not see a shared common culture among U.S. Hispanics. Nearly seven-in-ten (69%) say Hispanics in the U.S. have many different cultures, while 29% say Hispanics in the U.S. share a common culture.
• Most Hispanics don’t see themselves fitting into the standard racial categories used by the U.S. Census Bureau. When it comes to race, according to the Pew Hispanic survey, half (51%) of Latinos identify their race as “some other race” or volunteer “Hispanic/Latino.” Meanwhile, 36% identify their race as white, and 3% say their race is black.
• Latinos are split on whether they see themselves as a typical American. Nearly half (47%) say they are a typical American, while another 47% say they are very different from the typical American. Foreign-born Hispanics are less likely than native-born Hispanics to say they are a typical American—34% versus 66%. (read full report)